Braskem, the largest polyolefins producer in the Americas, as well as a market leader and pioneer producer of biopolymers on an industrial scale, wanted enter the 3d printing materials arena in a way that would make a statement. With little to show for their materials, they tasked us with creating assets that would not only show the value of their materials, but who they are as a company.

Industrial Design
Art Direction
Product Photography
Product Videography
“We want to SHOW the material properties without having to rely solely on spelling it out.”
- Jason Vagnozzi, Braskem
Hannah’s story is one anyone can feel for and connect with, it just so happens that Braskem’s lightweight filament was a key element of the story, enabling the creation of Hannah’s new wheels. The intent from the beginning was to share a compelling story, not an advertisement or a commercial.

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