Hapti is a startup on a mission to disrupt the fitness wearables market. Recent advances in wearable monitoring technologies are enabling anyone to train like a pro. With these devices, runners can track key metrics like heart rate, pace, distance, and more. But, the way these devices communicate information to the runner slows them down due to bad habits that cause distracting behaviors by constant watch and phone checking. Hapti partnered with DiveDesign and ZSK Embroidery to integrate their haptic technology into a smart wearable for runners that provides real-time feedback and insight via vibration, without breaking a runner's flow.